User goals in social virtual worlds: A means-end chain approach
作者： Yoonhyuk Jung , Hyunmee Kang
DOI: 10.1016/J.CHB.2009.10.002
关键词:
摘要: … social interaction, have dramatically increased. In the present study, we call these types of VWs social virtual worlds (SVWs) and differentiate them from gaming virtual worlds (GVWs). In …
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