摘要: This paper explores the articulation of value investment in culture and arts through a critical discourse analysis policy documents, reports commentary since 1997. It argues that this period discourses around have moved from direct economic contributions industries to indirect benefits. These benefits are discussed under three main headings: creativity innovation, employability social inclusion. turn analysed terms forms capital: human, cultural. The concludes with an discursive shift lens autonomist Marxist concerns labour reproduction. is our argument that, contemporary on arts, government UK increasingly concerned use form image capital. As such we attention beyond walls factory order understand capitalist production value.