South African consumer ethnocentrism and attitudes towards foreign convenience products
作者： Andrew Ronald Kamwendo , Karen Margaret Corbishley , Roger Bruce Mason
DOI:
关键词:
摘要: The evolution of country-of-origin research has led to the development consumer ethnocentrism concept. This study looks into concept (CE) and its relationship with product selection investigates relationships between South African consumers’ attitudes towards foreign convenience products. aim is determine extent which CE affects behavior among consumers. Through use CETSCALE questionnaire, an analysis levels displayed by consumers different demographic characteristics conducted. A model highlighting antecedents developed tested using Analysis Of Variance (ANOVA) test. in form a descriptive survey. 500 questionnaires are distributed, 476 useable being obtained. SPSS 21.0 used analyze data. Non parametric tests as data was not normally distributed Kolmogorov Smirnov hypotheses were nonparametric Chi square Pearson chi-square test for existence variances within responses provided respondents individual question. reveals that only ethnicity significant CE. Ethnocentric tendencies strongest Black Africans. Theoretical practical implications presented provision suggestions regarding future research.
参考文章(35)
Sally Schumacher, James H. McMillan, Research in Education: A Conceptual Introduction ,(1984)
Donald F. Morrison, Multivariate statistical methods Published in <b>1976</b> in New York NY) by McGraw-Hill. ,(1976)
Alexander Josiassen, A George Assaf, Ingo O Karpen, None, Consumer ethnocentrism and willingness to buy: Analyzing the role of three demographic consumer characteristics International Marketing Review. ,vol. 28, pp. 627- 646 ,(2011) , 10.1108/02651331111181448
Uma Sekaran, Research Methods for Business: A Skill Building Approach ,(1984)
Jill Gabrielle Klein, Richard Ettenson, Balaji C. Krishnan, Extending the construct of consumer ethnocentrism: When foreign products are preferred International Marketing Review. ,vol. 23, pp. 304- 321 ,(2006) , 10.1108/02651330610670460
Eugene D. Jaffe, Carlos R. Martinez, Mexican Consumer Attitudes Towards Domestic and Foreign Made Products Journal of International Consumer Marketing. ,vol. 7, pp. 7- 28 ,(1995) , 10.1300/J046V07N03_02
Rajshekhar G. Javalgi, Virginie Pioche Khare, Andrew C. Gross, Robert F. Scherer, An application of the consumer ethnocentrism model to French consumers International Business Review. ,vol. 14, pp. 325- 344 ,(2005) , 10.1016/J.IBUSREV.2004.12.006
Patrick Poon, Felicitas Evangelista, Gerald Albaum, Attitudes of migrants towards foreign‐made products: an exploratory study of migrants in Australia Journal of Consumer Marketing. ,vol. 27, pp. 35- 42 ,(2010) , 10.1108/07363761011012930
Rupert Brown, Social identity theory: past achievements, current problems and future challenges European Journal of Social Psychology. ,vol. 30, pp. 745- 778 ,(2000) , 10.1002/1099-0992(200011/12)30:6<745::AID-EJSP24>3.0.CO;2-O
Mahesh N. Shankarmahesh, Consumer ethnocentrism: an integrative review of its antecedents and consequences International Marketing Review. ,vol. 23, pp. 146- 172 ,(2006) , 10.1108/02651330610660065