Future-proofing advergaming: a systematisation for the media buyer
作者： Mattias Svahn
关键词:
摘要: The idea of using games as carriers for goal-oriented strategically shaped rhetorical messages, i.e. advertising and propaganda, has been much talked about. Those who produce take an interest in such messages a way to find new revenue streams customers. Media strategists are interested finding the audiences that leaving traditional media turning games. It could be fruitful game producers meet, but meaning term advergaming is becoming diluted, meeting difficult. This paper attempt facilitate by giving overview planned functions ludic activities. will hopefully lead structure concepts useful scientist well practicing communications strategy planner.
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