Sentiment Analysis and Opinion Mining

作者: Bing Liu

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摘要: Sentiment analysis and opinion mining is the field of study that analyzes people's opinions, sentiments, evaluations, attitudes, emotions from written language. It one most active research areas in natural language processing also widely studied data mining, Web text mining. In fact, this has spread outside computer science to management sciences social due its importance business society as a whole. The growing sentiment coincides with growth media such reviews, forum discussions, blogs, micro-blogs, Twitter, networks. For first time human history, we now have huge volume opinionated recorded digital form for analysis. systems are being applied almost every domain because opinions central all activities key influencers our behaviors. Our beliefs perceptions reality, choices make, largely conditioned on how others see evaluate world. reason, when need make decision often seek out others. This true not only individuals but organizations. book comprehensive introductory survey text. covers important topics latest developments over 400 references. suitable students, researchers practitioners who interested general particular. Lecturers can readily use it class courses processing, analysis, Lecture slides available online.

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