Pricing for new product development
作者： L. Lockshin , S. Mueller
DOI: 10.1533/9781845699970.3.303
关键词:
摘要: Abstract: Three different methods for setting the retail price newly developed products are discussed in this chapter: heuristic, rule-of-thumb or competitive comparison method; hedonic analysis; and discrete choice analysis. Each method is with help of an applied example to make reader aware issues involved it strengths weaknesses their use highlighted.
cabdirect.org
elsevier.com
sci-hub.se 参考文章(24)
Jordan Louviere, Deborah J. Street, Leonie Burgess, A 20+ Years’ Retrospective on Choice Experiments Springer, Boston, MA. pp. 201- 214 ,(2004) , 10.1007/978-0-387-28692-1_9
Jordan Louviere, Deborah Street, Richard Carson, Andrew Ainslie, J. R. Deshazo, Trudy Cameron, David Hensher, Robert Kohn, Tony Marley, Dissecting the Random Component of Utility Marketing Letters. ,vol. 13, pp. 177- 193 ,(2002) , 10.1023/A:1020258402210
Ellen van Kleef, Hans C.M. van Trijp, Pieternel Luning, Consumer research in the early stages of new product development: a critical review of methods and techniques Food Quality and Preference. ,vol. 16, pp. 181- 201 ,(2005) , 10.1016/J.FOODQUAL.2004.05.012
Mandy Ryan, Diane Skåtun, Modelling non-demanders in choice experiments. Health Economics. ,vol. 13, pp. 397- 402 ,(2004) , 10.1002/HEC.821
Raj Sethuraman, Roger A. Kerin, William L. Cron, A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis Journal of Business Research. ,vol. 58, pp. 602- 610 ,(2005) , 10.1016/J.JBUSRES.2003.09.009
Simone Mueller, Larry Lockshin, Jordan J. Louviere, What you see may not be what you get: Asking consumers what matters may not reflect what they choose Marketing Letters. ,vol. 21, pp. 335- 350 ,(2010) , 10.1007/S11002-009-9098-X
HANS HENRIK REISFELT, GORM GABRIELSEN, MARGIT DALL AASLYNG, MARIA SCHMIDT BJERRE, PER MØLLER, Consumer Preferences for Visually Presented Meals Journal of Sensory Studies. ,vol. 24, pp. 182- 203 ,(2009) , 10.1111/J.1745-459X.2008.00202.X
S. MUELLER, I.L. FRANCIS, L. LOCKSHIN, Comparison of best–worst and hedonic scaling for the measurement of consumer wine preferences Australian Journal of Grape and Wine Research. ,vol. 15, pp. 205- 215 ,(2009) , 10.1111/J.1755-0238.2009.00049.X
Bith-Hong Ling, Larry Lockshin, Components of Wine Prices for Australian Wine: How Winery Reputation, Wine Quality, Region, Vintage, and Winery Size Contribute to the Price of Varietal Wines Australasian Marketing Journal (amj). ,vol. 11, pp. 19- 32 ,(2003) , 10.1016/S1441-3582(03)70132-3
Denzil G. Fiebig, Michael P. Keane, Jordan Louviere, Nada Wasi, The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity Marketing Science. ,vol. 29, pp. 393- 421 ,(2010) , 10.1287/MKSC.1090.0508