Response Style and Cross-Cultural Comparisons of Rating Scales Among East Asian and North American Students

摘要: This report examines cross-cultural differences in response style regarding the use of rating scales Subjects were high school students 944 from Sendai (Japan), 1,357 Taipei (Taiwan), 687 Edmonton and Calgary (Canada), 2,174 Minneapolis metropolitan area Fairfax County, Virginia Responses to fifty-seven 7-point Likert-type analyzed The Japanese Chinese more likely than two North American groups midpoint on scales, U S subjects other three extreme values Within each cultural group, endorsement individualism was positively related negatively These small, albeit statistically significant, styles generally did not alter comparisons item means