Editorial: why and when do firms trademark? Bridging perspectives from industrial organisation, innovation and entrepreneurship

摘要: This editorial to the special issue on “Trademarks and their role in innovation, entrepreneurship industrial organization” proposes a novel framework understand why when firms file trademarks. The three perspectives at core of offer several insights trademark motives but have not been linked for understanding underlying strategies contingencies. We propose study relation firm innovation life cycle stage. Inspired by framework, we outline avenues further research.