THE APPLICATION OF CLUSTER ANALYSIS IN STRATEGIC MANAGEMENT RESEARCH: AN ANALYSIS AND CRITIQUE
作者： DAVID J. KETCHEN Jr. , CHRISTOPHER L. SHOOK
DOI: 10.1002/(SICI)1097-0266(199606)17:6<441::AID-SMJ819>3.0.CO;2-G
关键词:
摘要: Cluster analysis is a statistical technique that sorts observations into similar sets or groups. The use of cluster presents complex challenge because it requires several methodological choices determine the quality solution. This paper chronicles application in strategic management research, where has been used since late 1970s to investigate issues central importance. Analysis 45 published strategy studies reveals implementation often less than ideal, perhaps detracting from ability generate knowledge. Given these findings, suggestions are offered for improving future inquiry.
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