Utility-based design of mobile ticketing applications a conjoint-analytical approach

摘要: Mobile ticketing is regarded as one of the most promising applications within m-commerce. However, consumer acceptance will only be high, if mobile perceived beneficial. An analysis value drivers thus essential. The goal this study therefore, to apply behaviour theory identify factors that add ticketing. For purpose a theoretical complemented by conjoint analytical study, results which reveal cost and time-related issues are decisive. To take account preference heterogeneity, three segments identified.