Modelo de competitive intelligence (CI) competitive intelligence (CI) model
作者： Hugo Araujo , Carlos J. Costa , Manuela Aparicio
DOI: 10.23919/CISTI.2017.7975787
关键词:
摘要: Competitive intelligence (CI) provides information, warning management of market important changes to empower organizations in terms competitive advantages navigate turbulent environment. In this paper we present the different phases that compose CI, establishing a differentiation between various models. It is, also presented conceptual model, which integrates previous studies. are identified technological tools capable supporting process.
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