Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems
作者： Klaus G. Grunert , Suzanne C. Grunert
DOI: 10.1016/0167-8116(95)00022-T
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摘要: Starting from a general model of measuring cognitive structures for predicting consumer behaviour, we discuss laddering as a possible method to obtain estimates of consumption-…
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