How Do Visitors from Different Cultural Backgrounds Perceive the Messages Conveyed to Them by Their Local Zoo

摘要: As educational institutions, zoos provide an informal, free-choice learning environment. To understand the complex processes of in zoo we must therefore take into account visiting family’s culture. The study presented here, conducted Tisch Family Zoological Gardens Jerusalem, investigates how visitors from different cultural backgrounds experience and interpret its intended messages. We found that, ultimately, is perceived similarly by Arab Jewish as institution, although what they come there to learn different.  Moreover, with regards message conservation, neither population sees it a major, prominent message. Despite overall similarity our participants’ response enjoyable, institute, were some differences experiences vs. visitors, reflected primarily their animal preferences, also types messages that suggest conveying them.