Placing snacks in children's movies: cognitive, evaluative, and conative effects of product placements with character product interaction
作者： Brigitte Naderer , Jörg Matthes , Patrick Zeller
DOI: 10.1080/02650487.2017.1348034
关键词:
摘要: … First, we examine how brand placements in children's movies impact young consumers’ cognitive, evaluative, and conative brand outcomes. Most studies that investigate brand …
sci-hub.se 参考文章(58)
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