作者: Mark R. Barner
DOI: 10.1080/08838159909364509
关键词:
摘要: This study examined sex‐role stereotyping within FCC‐mandated children's educational programming. A content analysis revealed that males had a greater representation than females and both male female characters exhibited significantly more stereotypical behavior. Also, were likely to evoke some consequence for their actions while tended be ignored altogether. The subtlety consistent nature of stereotyped social behavior on programs may help naturalize gender‐stereotyped views the world children who watch them.