What Motivates Nonconformity? Uniqueness Seeking Blocks Majority Influence

摘要: A high need for uniqueness undermines majority influence. Need (a) is a psychological state in which individuals feel indistinguishable from others and (b) motivates compensatory acts to reestablish sense of uniqueness. Three studies demonstrate that strive resist In Study 1, the was measured, it found yielded less influence than those low 2, participants who received personality feedback undermining their feeling agreed with (vs. minority) position. 3 replicated this effect additionally demonstrated motivational nature assumed mechanism: An alternative means allowed regain canceled out on