When Artificial Social Agents Try to Persuade People: The Role of Social Agency on the Occurrence of Psychological Reactance

摘要: In the near future, robotic agents might employ persuasion to influence people’s behavior or attitudes, just as human do in many situations. People can comply with these requests, but, people also experience psychological reactance, which may lead complete opposite of proposed behavior. this study we are interested social nature reactance. Social agency theory proposes that more cues a interaction. We argue holds for Therefore, expect positive relationship between level source persuasive message and amount reactance arouses. an online experiment, participants read advice on how conserve energy when using washing machine. The was either provided text-only, text accompanied by still picture agent, short film clip same agent. Confirming our expectations, results indicated experienced compared text-only. This indicates stronger messenger Furthermore, confirmed earlier research about effects controlling language Implications discussed.