Market orientation of value chains: A conceptual framework based on four case studies from the food industry
作者： Klaus G Grunert , Lisbeth Fruensgaard Jeppesen , Kristina Risom Jespersen , Anne‐Mette Sonne , Kåre Hansen
DOI: 10.1108/03090560510590656
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摘要: … a value chain and identify groups of potential determinants of different degrees of market orientation of value chains. … studies, investigating four different value chains in the food industry. …
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