Fuzzy Cognitive Network Process: Comparisons With Fuzzy Analytic Hierarchy Process in New Product Development Strategy

作者: Kevin Kam Fung Yuen

DOI: 10.1109/TFUZZ.2013.2269150

关键词:

摘要: Fuzzy analytic hierarchy process (F-AHP) has increasingly been applied in many areas. However, as the perception and cognition toward semantic representation for linguistic rating scale used by fuzzy pairwise comparison F-AHP are still open to discuss, very likely produces misapplications. This research proposes cognitive network (F-CNP) an ideal alternative F-AHP. A new product development application using is revised F-CNP. study shows that proposed F-CNP yields better results due appropriate mathematical definition of paired interval human difference.

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