Cognitive Constructions of Low-Profit and High-Profit Business Models: A Repertory Grid Study of Serial Entrepreneurs
作者： Malin Malmström , Jeaneth Johansson , Joakim Wincent
DOI: 10.1111/ETAP.12096
关键词:
摘要: … models and evidence of entrepreneurs’ differential cognition of high-profit and low-profit business models. We … high-profit business models than low-profit business models. Furthermore, …
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