Smart mobile apps for supporting product design and decision-making in the era of mass customisation

摘要: Nowadays, manufacturing industries face the need to rapidly and effectively adapt fast changing market demands that are affected by globalisation, economic instability customer needs towards higher product variety. Rigid centralised decision-making IT infrastructures no longer a viable solution for company withstand globalised pressure. Information on core activities of company, such as network design, be constantly available managers planners increase awareness supervision efficiency. Mobility remote is steadily gaining ground standard practice in inter-connected business world. Moreover, personalisation products tailored individual preferences customers can now achieved through mobile applications, namely apps. Yet, establishment apps domain still premature. The work proposed this article presents set developed support integration design phase subsequently network. applicability demonstrated pilot case from automotive sector, specifically, customisation accessories car aesthetics.