The consumer as advocate: Self-relevance, culture, and word-of-mouth
作者： Cindy M. Y. Chung , Peter R. Darke
DOI: 10.1007/S11002-006-8426-7
关键词:
摘要: … impact on WOM in individualist cultures than collectivist cultures, consistent with differences in … less likely to increase WOM in the collectivist culture we examined than in the individualist …
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