Cultural Moderation of Unconscious Hedonic Responses to Food.

摘要: Previous psychological studies have shown that images of food elicit hedonic responses, either consciously or unconsciously, and participants’ cultural experiences moderate conscious ratings food. However, whether factors unconscious responses to remains unknown. We investigated this issue in Polish Japanese participants using the subliminal affective priming paradigm. Images international fast domestic were presented subliminally as prime stimuli. Participants rated their preferences for subsequently target ideographs. also supraliminally images. In rating task, showed higher preference primes than primes, whereas comparable across these two conditions. supraliminal both reported These results suggest food, which may not be detected based on explicit ratings.