The International Marketing Strategy of Luxury Food SMEs: The Case of Truffle
作者： Matilde Milanesi , Marina Gigliotti , Andrea Runfola
DOI: 10.1080/10454446.2020.1854916
关键词:
摘要: … international marketing strategy of luxury small- and medium-sized enterprises (SMEs), with a focus on food SMEs operating in the luxury … study, attention is focused on the international …
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sci-hub.st 参考文章(75)
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