Firm-NGO collaborations

摘要: This paper studies the motivation that drives NGO-firm collaborations, factors contribute to their success and threats partners face. It builds on existing literature collaborations between firms examines whether they differ from NGOs private-owned companies. Although are similar in many aspects, others. For instance, often collaborate with get access reputation legitimacy of an NGO. In contrast, usually enter a collaboration corporate partner advance its managerial skills receive financial resources. There also differences how measure performance firm-NGO relationship: while primarily seek success, pursue more ideological goals offer intangible assets such as authenticity difficult quantify. Finally, NGO suffers if does not behave way respects partnership damages is problematic for NGOs, since key