An extended theory of planned behavior to predict consumers' willingness to buy mobile slaughter unit meat.

作者: Djura L. Hoeksma , Marien A. Gerritzen , Anne Marike Lokhorst , P. Marijn Poortvliet

DOI: 10.1016/J.MEATSCI.2017.01.011

关键词:

摘要: … ) (Ajzen, 1991) and the value belief norm theory (VBN) (Stern, … we look at consumer decision making regarding MSU meat. … of production animals will improve if we buy more MSU meat. …

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