Spillover benefits to local enthusiasm: Increases in league-wide interest as a consequence of local sports team competitiveness
作者： Scott Tainsky , Jie Xu , Steven Salaga , Brian M. Mills
DOI: 10.1016/J.JECONBUS.2014.02.004
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摘要: Abstract Previous research on competitive balance has examined the impact of league local demand. Instead we examine how competitiveness team impacts consumer interest in other games. Our modeling shows an 8.93 percent increase NFL playoff television ratings for out-of-market games when is actively competing same tournament. Additionally, find a 4.94 premium game features teams from conference as and still active. We conclude that success indeed related to increased
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