Signaling and Segmentation on Electronic Markets: Innovative Pricing Strategies for Improved Resource Allocation

摘要: The advent of the digital economy and increasingly important role various kinds electronic market places provide unprecedented opportunity for suppliers products services to experiment with new pricing mechanisms strategies. Economic appropriateness, technical feasibility, purposes such depend mainly on product characteristics intermediaries. In order allow advanced, efficient strategies fast price adjustments Web, technologically supported infrastructures systems are crucial. New information technologies not only enable businesses charge personalized prices Internet, but also setting in which consumer specify their interests requirements. This paper provides some conceptual background developing net-based reflects first empirical evidences against it.