The relationship between social identity, descriptive social norms and eating intentions and behaviors

摘要: Abstract Social factors, particularly social norms, have been reported to influence eating behaviors. From the perspective of Identity Theory, a strong association between person and norm referent group is key effectiveness descriptive norms on behavior. The general aim studies presented in this paper was examine effects based messages intentions behaviors, whether identity moderates these effects. Study 1 2 examined effect message promoting vegetable intake (or limiting junk food intake) moderated by extent which participants identified with group. We found that centrality identification eat vegetables limit intake. 3 built those findings examining priming enhanced actual laboratory setting. fruit after exposure (versus health message) but only significant for whose had primed. Taken together, data add suggestion acting line more likely when individuals regard their membership as being important identity.