Using Log-Linear Models to Analyze the Use of Hedonic Information Technologies on Corporate Websites
作者： Andreas Pinterits , Horst Treiblmaier
DOI:
关键词:
摘要: The Internet allows combining various multimedia applications in order to create a holistic online experience. Companies integrate utilitarian and hedonic elements their Websites improve overall effectiveness efficiency. In this exploratory research paper we present the results of longitudinal study, which analyze use four different information technologies (wallpapers/screensavers, e-cards, sweepstakes, games) on corporate websites. We differentiate between sites offer high low involvement products. log-linear models visualize our show combinations instruments are most popular over time. Our that general companies have reduced application time while simultaneously specific become quite popular.
参考文章(28)
Na Li, Ping Zhang, Love at First Sight or Sustained Effect? The Role of Perceived Affective Quality on Users' Cognitive Reactions to Information Technology international conference on information systems. pp. 283- 296 ,(2004)
Peter Burke, David Knoke, Log-Linear Models ,(1980)
Eugenia Y. Huang, The acceptance of women-centric websites Journal of Computer Information Systems. ,vol. 45, pp. 75- 83 ,(2005)
Viswanath Venkatesh, Creation of favorable user perceptions: exploring the role of intrinsic motivation Management Information Systems Quarterly. ,vol. 23, pp. 239- 260 ,(1999) , 10.2307/249753
Ritu Agarwal, Elena Karahanna, Time flies when you're having fun: cognitive absorption and beliefs about information technology usage 1 Management Information Systems Quarterly. ,vol. 24, pp. 665- 694 ,(2000) , 10.2307/3250951
Fred D. Davis, Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology MIS Quarterly. ,vol. 13, pp. 319- 340 ,(1989) , 10.2307/249008
Ofir Turel, Alexander Serenko, Nick Bontis, User acceptance of hedonic digital artifacts: A theory of consumption values perspective Information & Management. ,vol. 47, pp. 53- 59 ,(2010) , 10.1016/J.IM.2009.10.002
Sean Pillot de Chenecey, Grow up: it’s time to play Young Consumers. ,vol. 6, pp. 40- 43 ,(2005) , 10.1108/17473610510701098
Yvonne M. M. Bishop, Stephen E. Fienberg, Incomplete two-dimensional contingency tables. Biometrics. ,vol. 25, pp. 119- ,(1969) , 10.2307/2528683
Magid Igbaria, Juhani Iivari, Hazem Maragahh, Why do individuals use computer technology?: a Finnish case study Information & Management. ,vol. 29, pp. 227- 238 ,(1995) , 10.1016/0378-7206(95)00031-0