Brand extensions: brand concept congruency and feedback effects revisited
DOI: 10.1108/10610420510609258
关键词:
摘要: -This is the author's version of article:"Brand extensions: brand concept congruency and feedback effects revisited" Journal Product & Brand Management, Vol. 14 Iss: 4, pp.250 - 257,
emeraldinsight.com参考文章(33)
Jennifer Crocker, Susan T. Fiske, Shelley E. Taylor, Schematic Bases of Belief Change Springer, New York, NY. pp. 197- 226 ,(1984) , 10.1007/978-1-4613-8251-5_10
Joseph W. Chang, Willa Family Brand Image By Diluted By an Unfavorable Brand Extension? a Brand Trial-Based Approach ACR North American Advances. ,vol. 29, pp. 299- 304 ,(2002)
M. McEnally, The Evolving Nature of Branding: Consumer and Managerial Considerations ,(1999)
Magne Supphellen, Øivind Eismann, Leif E. Hem, Can advertisements for brand extensions revitalise flagship products? An experiment International Journal of Advertising. ,vol. 23, pp. 173- 196 ,(2004) , 10.1080/02650487.2004.11072879
John R. Anderson, The Architecture of Cognition ,(1995)
Elizabeth C. Hirschman, The Effect of Verbal and Pictorial Advertising Stimuli on Aesthetic, Utilitarian and Familiarity Perceptions Journal of Advertising. ,vol. 15, pp. 27- 34 ,(1986) , 10.1080/00913367.1986.10673002
Kevin Lane Keller, David A. Aaker, The effects of sequential introduction of brand extensions Journal of Marketing Research. ,vol. 29, pp. 35- 50 ,(1992) , 10.1177/002224379202900104
David A. Aaker, Kevin Lane Keller, Consumer Evaluations of Brand Extensions Journal of Marketing. ,vol. 54, pp. 27- 41 ,(1990) , 10.2307/1252171
Sharon B. Gurwitz, Kenneth A. Dodge, Effects of confirmations and disconfirmations on stereotype-based attributions. Journal of Personality and Social Psychology. ,vol. 35, pp. 495- 500 ,(1977) , 10.1037/0022-3514.35.7.495
Zeynep Gürhan-Canli, Durairaj Maheswaran, The effects of extensions on brand name dilution and enhancement Journal of Marketing Research. ,vol. 35, pp. 464- 473 ,(1998) , 10.1177/002224379803500405