Nostalgia and Astrometry as Precursors of Superstitious Beliefs: An Abstract

摘要: Many people espouse superstition, whether individually (e.g., wearing a lucky charm) or collectively applying feng shui to the home) as means for generating favorable life outcomes. Although psychologists acknowledge value of studying superstition at personal level (Marques, Leite, & Benvenuti, 2012), marketing scholars have yet account fully antecedents consumers’ superstitious attitudes and concomitant behaviors Fluke, Webster, Saucier, 2014); this inchoate understanding compromises efforts theoreticians, practitioners, public-policy makers.