Key drivers and skills need for innovative companies focused on sustainability

摘要: Innovation is essential for European competitiveness and provides key inputs developing business models that are conducive a more sustainable economy. Recent evidences show businesses have increased the management attention investments they’re dedicating to sustainability. This paper aims identify most important drivers supporting companies develop innovation activities oriented towards making sustainable. We explore microdata from 2016 Innobarometer “EU Business Trends” (Flash Eurobarometer 433), covering 14,112 30 countries. Using statistical classification methods, we factors related potential shape efficiency of raw materials usage environmental protection. Special focus given companies’ in training, software development, research company branding, design products services, organization or process improvements acquisition machines, equipment, licenses. Also, our analysis highlights skills needed by order support their targeting Our results useful better understanding sustainability innovative which main boost dedicated