Determining targeting information based on a predictive targeting model

作者: Siddharth Rajaram , Nick Gerner , David Shim , Weilie Yi , Andrea Eatherly

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摘要: A targeting system based on a predictive model observed behavioral data including visit data, user profile and/or survey and geographic features associated with region. The analyzes the to predict conversion rates for every cell in square grid of predefined size rate indicates likelihood that any random will perform targeted behavior.

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