A Configurational Analysis of the Causes of Consumer Indirect Misbehaviors in Access-Based Consumption

摘要: Consumer indirect misbehavior in access-based consumption is a significant challenge for enterprises. The literature short of deep understanding the antecedent conditions consumer this context and limited by inconsistent findings, calling developing holistic integrative theoretical framework. This study integrates three commonly used perspectives (i.e., deterrence, rational decision-making, ethical decision-making) to present archetypes formation. In accordance with objective, we adopted an emerging approach configurational analysis, i.e., fuzzy-set qualitative comparative analysis (fsQCA), analyze complex combinations six influencing factors. We collected data using scenario-based field survey 264 experienced consumers popular bike-sharing service China. scenarios were developed based on relevant Delphi study. fsQCA results reveal multiple configurations high low levels intention. Specifically, perceived benefits moral definition play important roles, while effect sanctions highly dependent other These lead us derive propositions leading consumers’ intentions consumption. enriches our causes provides novel insights management practitioners take appropriate countermeasures.