Business Potential of Product Lifetime Extension and Modular Product Design Applications

摘要: Purpose – Short product lifetimes has led to formation of a so-called ‘throw-away society’ and excessive waste. One the suggested possible solutions this problem is development of new business models based on lifetime extension. This thesis examines product lifetime in contexts strategy formulation and potential extension from perspective producers. In addition, it explores how companies pursue modular product design their strategies relation extension. Design/methodology/approach The theoretical part summarizes literature obsolescence, To the research, conceptual model derived from review deployed. Further, this thesis expert views towards extension stemming different science fields. Moreover, case study approach used investigate managerial practices and attitudes three that produce durable goods. Findings shows driven should be based services, not leading increasingly excessive waste generation. However, such a service more feasible B2B context, while B2C struggle finding revenue sources for By implementing modular strategies, B2C seek recurrent revenues admit upgradable aimed at frequent transactions between company consumers does lead environmentally sustainable models. Practical implications puts forward some recommendations that explore Product focus on re-thinking customer relationship management, shifting relationships. Secondly, through represents solution to deal with ‘psychological obsolescence’ problem. strategize lifetime extension, understand on-going evolvements consumer needs and develop upgrade roadmaps. Originality/value considers broader view a strategy perspective.