Factors Influencing SMEs' Export Performance and Marketing strategy
作者： Salem Ben Brahim
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摘要: The present paper aims at identifying SMEs' export marketing strategy (EMS) and performance (EP). A consistent interest in international has been to study factors influencing performance. To this end, a survey of 216 Tunisian SMEs was conducted. results indicate that technological benefits have positive effect on adaptation, which positively affects EP. They also firm size relates growth.
issr-journals.org参考文章(30)
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