Corporate Social Responsibility and Firm Performance: The Moderating Role of Reputation and Institutional Investors

摘要: Drawing on the institutional theory, stakeholder perspective, and ownership literature corporate social responsibility, this article sheds light relationship between firm performance financial of firm. Singularly, paper explores a moderating effect both reputation as proxy for activities’ publicity investors in The proposes that expected positive impact CSR performance. Such that, can best benefit from activities when it has good among major stakeholders. owners is to positively moderate Overall, suggests structure, well consistent will have influence extent which may its would open new avenue research governance structure with regard Implications academics practitioners are discussed suggestions future provided.