Automated advertising optimizer

作者: Alexander Bakman

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摘要: A method and system for automatically monitoring the performance level of various aspects pay-per-click (PPC) pay-per-action (PPA) advertising campaigns, revising to optimize levels, is provided. The advertiser notified if one or more particular are resulting in less than desired click-through traffic. Further, suspect campaign modified ensure “click-through” regarding advertisements and, thus, maximization advertiser's return on investment (ROI) with respect achieved.

参考文章(1)
Paul Apodaca, Robert Collins, Reza Ali Ghanbari, Platform for advertising data integration and aggregation ,(2005)