The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business

摘要: This title shows how market leaders from Disney to Nike successfully target human emotions - and other companies can join them. "The Dream Society" reveals the future of business after Information Age, a in which story behind product will provide competitive edge. It provides insights into six major markets that our basic emotional needs, discusses organizations Rolex are supplying information help consumers satisfy those needs. Thought-provoking timely, it details ways today's dream society trades on exciting world potential dreams what must do keep being left behind.Praise for Society": 'A riveting essay demands goods services ...Well presented organized, this is highly recommended academic corporate libraries' -"Library Journal". 'The Society fresh new way look at businesses need transform themselves order prosper 21st century' Arnold Brown, Noted futurist, Weiner, Edrich, Inc. 'Stories have always been key motivation making purchase, fixing deal, raising one's level effectiveness world. In future, become storytellers first managers second. Rolf Jensen pointing future' Harriet Rubin, Author, Princessa: Machiavelli Women".