The Freedom Economy: Gaining the mCommerce Edge in the Era of the Wireless Internet

摘要: From the Book: Foreword We at Nokia are part of transformation communication for human race. Mobile phones and wireless technology having that profound an impact on society around world. Soon there will be a billion mobile in use within just few years Internet fully as well. We seeing democratization uses its through communications. Until very recently, was meritocratic many countries lacked infrastructures capital required to put personal computers schools homes or make it practical businesses exploit electronic commerce same way advanced economies. Any country now can enter age. The poorest villages Africa Asia well most affluent cities Europe North America crowded with phone users. Society is being changed all over globe. Business change profoundly commerce, M-commerce, already creating innovations. important insight Peter Keen Ron Mackintosh provides this book interests business come together M-commerce because succeed freedoms customers limits possible structures their everyday life. As world's largest manufacturer handsets, we have seen create such freedoms, authors offer examples, ranging from shared Bangladesh field technicians information they need moving them do work, even when meters up telephone pole! Peter Ron's looks demand side. leader supply In our own Finland, quickly dramatic results. ways nation. 1999, 15 percent Finns used phone. Now that's about number doesn't. Worldwide, see explosive growth tools that, phrase, new Go China, South Africa, Australia, Italy, Chile, almost anywhere planet Earth you pattern into life changing how live. And course you'll other reshaping society. That Internet. It's everywhere It has live so impossible keep what going on. The side fast partners competitors accelerate. market today out date. Nokia, products ago like museum pieces compared bringing now, what's development labs those makes clear, innovation bewildering companies want best M-commerce. probably get more really only starting! selfish interest All no value unless services provide value. This why welcome book. pragmatic three areas call "value imperatives" These customer relationships, supply-chain management, mobilization organization's knowledge resources. gives managers set maps move ahead continue take advantage innovations innovations. It also international large company headquartered small country, but world "country." revolution knows boundaries. Innovation guidebook They alert state practice globe. give examples! tell happening M-commerce. The changes creative interaction providers building foundations build foundation applications generate At becoming demand-side supply-side one. For instance, working credit card firms banks help payments systems believe valuable people lives. Peter written view, every manager should read. future, not distant future. here coming fast, future now. -Mikko Heikkonen Executive Vice President, Networks