An Application of the Capability Maturity Model for Evaluating Attraction Websites in Mainland China

摘要: This paper extends the applicability of Capability Maturity Model to attraction website evaluation. Based on input by 120 respondents from four groups, including tourists, tourism academics, managers, and IT professionals in Mainland China, an maturity model (AWMM) with six key performance areas 48 criteria was developed. To validate model, AWMM used evaluate 357 websites 4A-level attractions China. Empirical findings revealed that development China's at infancy stage, while eCommerce China has been adopted rapidly. Major improvements are required relation interaction commerce functions these websites. Implications results such improvements, as well future research, discussed. Copyright © 2013 John Wiley & Sons, Ltd.