Problems and development issues of SMEs in Fiji
作者： Ashna Prasad , Gurmeet Singh , None
DOI: 10.1504/IJESB.2013.054309
关键词:
摘要: The small and medium enterprise (SME) sector in Fiji is still at a developing stage. This has the potential for growth through use of extensive marketing strategies. There are some success stories but general this faces problems challenges. SMEs have been recognised as an essential tool development sustainable economy. Therefore, research studies factors affecting their Fiji. Performance firm influenced by many one them its ability to respond competition way adopting appropriate strategies combat threats. found that pricing goods, fixed cost related businesses from bigger three major challenges
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