Understanding the public acceptability of road pricing and the roles of older age, social norms, pro-social values and trust for urban policy-making: The case of Bristol

摘要: Abstract Cities looking to embark on more sustainable development pathways may need evaluate the controversial but usually impactful measure of road pricing as a means reducing their reliance conventionally fuelled automobiles. Understanding mechanisms determining public acceptability could be critical for its implementation. Studying attitudes older people is particular significance because increasing demographic and political importance vulnerability transport-related social exclusion. Prior research identified that people's norms pro-social values affect pricing. The present paper extends this understanding based results three focus groups conducted in Bristol, UK. According these, there are distinctive expressions pro-sociality: pro-environmental generativity, which mainly drivers support pricing, pro-equity values, opposition. Social have two expressions: subjective (i.e. reflecting participants' immediate environment) about others society general. Furthermore, theory-driven thematic analysis indicates trust integrity concept age life stage associated with ageing, retirement, lower income, mobility barriers deteriorating health important how affecting form. Finally, highlights packaging measures promoting potential peer-to-peer communication accepting citizens “social influencers”, tailored consultation, branding, pre-implementation trials, clear administrative roles, transparency, “political patience”.