Irrational: at the moment

摘要: Traditional scientific views of rationality are couched in economic terms; choosing an option that does not maximize expectancy is irrational. The construct has been extended metaphorically so the term “irrational” now describes any decision deemed foolish by evaluator. For everyday decisions do involve money, a maker’s utilities generally known to onlooker. Therefore, pejorative label may be applied inappropriately because evaluation distorted incorrect assessment goals. We tie this linguistic confusion predominance gambling studies within making research. noneconomic decisions, we propose alternative definition, one inspired theory decisions. irrational if inconsistent with policy previously established maker. hierarchical structure along descriptive multiattribute utility model, core elements presented Weiss et al. (2010 Theory and Decision, 68, 101–114). holds fast changing considerations crucial element options. momentary salience attached consequence can change current, often fleeting circumstances. An would usually rejected quickly become too tempting resist. Most people exhibit kind irrationality, violating personal policy, some time—and they necessarily so.