Market-Driven Management in the Event Industry: A Preliminary Conceptual Model for Community Events

摘要: In last years leisure activities have been widely promoted as a means of counteracting social and economic problems in rural areas. particular, communities are frequently identified an appropriate location, given their strong natural cultural heritage. However, they normally characterised by weak economy significant depopulation. The potential tourism-based to help achieve environmental preservation conservation has recognised (Bramwell Lane, 1993; Mathieson Wall, 1982; Stewart, 1998). Ensuring critical mass attractions is also important context, order encourage tourist demand (Sharpley, 2002) obtain positive externalities (Fleischer & Tchetchik, 2005). Moreover, there growing for recreational that establish spiritual relationship with landscape nature. Events plans destination development attractor activity visitors. Benefits from hosting events include fostering the place image, invigorating remote areas, reducing pressure on honey-pot attractions, increasing improving local infrastructure, attracting off-peak tourists (Getz, 2005, 2007). Festivals might be considered sustainable aims, whenever social, objectives included policy makers’ agenda translated into factual measures. described context should oriented foster participation community ownership initiatives through equitable distribution benefits costs growth (Richards Hall, 2000; Warburton, coherence model, governments expressed interest quality life residents. Their objective attained active people actions directed at