Are we together? Exploring the similarities between the concepts of transportation imagery model and presence and their possible impact on persuasion

摘要: While the concept of presence has been investigated for over 10 years, there have few studies investigating and persuasion. Work in area consumer psychology recently begun to explore possible connections between aspects persuasion developed a new called – transportation imagery model. This paper attempts demonstrate similarities these two concepts (Presence Transportation model) benefits integrating this into Presence fold.