Using the personal influence model to guide theory building for participatory communication in Africa

摘要: Abstract This article argues that the personal influence model (PIM) be used strategically to resolve conflicts and social crises in Africa. It presents PIM as a complementary, analytic discourse participatory communication, development paradigm commonly globally variety of programs. That discourse, framework for theory building, is grounded Africa's emerging enduring realities: (a) growing interest international community assist Africa meet U.N. Millennium Development Goals, whose focus reduce extreme poverty by 2015; (b) ephemeral nature political stability necessitates reducing fear, improving security, nurturing public trust, building inter-group relationships, all preconditions attaining development, using community-agency- contracts-partnerships approach deliver services; (c) palpable congruence with extensive networks, which...