Communicating Science: A Handbook

摘要: Part 1 Introduction: why communicate? science and the public how not to become an expert - avoiding expert-ese, filling knowledge gap. 2 Writing: outlets opportunities news, features, books, book reviews style subtance a scientist's guide style, shock of new, word pictures, good for laugh?, form function, beginnings endings, rewriting words sentences jargon, short sweet, chemistry, sentence structure, punctuation numbers quantities, probabilities illustrations graphs, printing publishing working with publishers editing, on nature proofs, writing index. 3 Speaking: sit prepare planning talk, plan in action, making notes, practice makes...better stand deliver conquering nerves, speaking out, gesture posture, deliveries, bad habits, coping questions, encore! visual aids show tell, slides, overhead projectors, flip charts, blackboards, films, video, demonstrations. 4 Meeting "the media": interviews press preparing interview, main event, information services, aftermath television taking air, accepting invitations, studio, interview radio finding stories, listeners, you your audience.