作者: G B Sharpe , A M Voorhees , J T Stegmaier
DOI:
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摘要: THIS STUDY REVEALS THAT THE AVERAGE SHOPPER, FAR FROM BEHAVING AT RANDOM, FOLLOWS FAIRLY DISTINCT PATTERNS. HIS HABITS ARE CLOSELY RELATED TO AN INGRAINED FEELING AS CONVENIENCE, RANGE OF MERCHANDISE, SELECTION, AND SERVICE OFFERED BY A PARTICULAR SHOPPING AREA. THERE SEEMS BE SET PATTERN, PARTICULARLY WITH REGARD TIME HE SHOPS, FREQUENCY TRIPS, MODE TRAVEL USED, AREA VISITS. METHOD HAS BEEN DEVELOPED WHEREBY DESTINATION AUTO TRANSIT TRIPS ANY RESIDENTIAL CAN PREDICTED. DISTRIBUTION SHOPPING-GOODS ESTIMATED APPLYING ADAPTATION REILLY'S LAW RETAIL GRAVITATION, WHICH USES AUTOMOBILE DISTANCE FACTOR FLOOR DEDICATED APPAREL MEASUREMENT SIZE CENTER. SIMILARLY, CONVENIENCE-GOODS FORECAST ON BASIS USED FOR VEHICULAR EMANATING ABOUT ONE TRIP PER WEEK FAMILY. MORE FREQUENT, DEPENDING UPON DEGREE CAR OWNERSHIP. /AUTHOR/